Consumer Hub

The Digital Markets, Competition and Consumers Act 2024 (DMCCA) fundamentally changes the landscape of consumer law with relevance to all businesses offering products and services to UK consumers.

This is our information hub on the DMCCA and related developments in consumer protection, advertising and marketing.

This page will be continually updated to reflect recent developments.

For support on advice, policies, procedures, training and regulatory defence in this area, sign up for developments or get in touch.

 

Latest developments

2025
BrewDog advert about alcohol upheld as irresponsible
BrewDog advert about alcohol upheld as irresponsible

The ASA upheld a complaint against BrewDog for a poster…
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Product Regulatory and Metrology Bill passes into law
Product Regulatory and Metrology Bill passes into law

On 21 July 2025, the Product Regulatory and Metrology Bill…
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Non-approved health claim drink label complaint upheld by ASA
Non-approved health claim drink label complaint upheld by ASA

The drink company’s website claimed its product could prevent or…
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Unhealthy model body not irresponsible says ASA
Unhealthy model body not irresponsible says ASA

An in‑app advertisement for a large online fashion retailer was…
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CMA 3-month enforcement update on DMCCA
CMA 3-month enforcement update on DMCCA

On 10 July, the CMA published an update on their…
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Draft guidance on pricing transparency published
Draft guidance on pricing transparency published

The CMA has published its draft guidance for businesses on…
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ASA upheld complaint on unsafe overtaking advert
ASA upheld complaint on unsafe overtaking advert

The complaint for a TV and video‑on‑demand ad for a…
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Amazon gives undertakings to CMA on fake reviews
Amazon gives undertakings to CMA on fake reviews

Amazon has given undertakings to the CMA committing to enhance…
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Government to delay HFSS advertising to January 2026
Government to delay HFSS advertising to January 2026

The UK Government announced that it has decided to delay…
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Companies reported to still be using misleading claims despite ‘misleading’ rulings
Companies reported to still be using misleading claims despite ‘misleading’ rulings

On 14 May 2025, Unearthed, Greenpeace’s investigative journalism unit, produced…
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ASA publish report on influencer ads transparency
ASA publish report on influencer ads transparency

The Advertising Standards Authority has published a report considering whether…
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ASA upheld complaint about compostable coffee pods
ASA upheld complaint about compostable coffee pods

A paid-for search ad for Dualit coffee bags stated “Dualit…
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CMA’s 4Ps for digital markets enforcement published
CMA’s 4Ps for digital markets enforcement published

The CMA has published guidance on how it intends to…
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ASA complaint about total holiday cost
ASA complaint about total holiday cost

A booking webpage for Holiday Gems, www.holidaygems.co.uk featured confirmation details…
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ASA complaint about misleading discounted products
ASA complaint about misleading discounted products

A product page for a set of pans on the…
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CMA’s consumer law enforcement priorities and finalised guidance for businesses
CMA’s consumer law enforcement priorities and finalised guidance for businesses

The CMA has now published its “approach to consumer protection”…
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New rules on subscription contracts expected to come into force
New rules on subscription contracts expected to come into force

If traders have agreements with consumers that require repeat payments…
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DMCCA consumer protection provisions come into force
DMCCA consumer protection provisions come into force

On 6 April 2025, Part 4 of the DMCCA came…
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CMA finalise and publish guidance on unfair commercial practices
CMA finalise and publish guidance on unfair commercial practices

In anticipation of the 6 April 2025 in force date…
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CMA publish new rules on direct enforcement
CMA publish new rules on direct enforcement

From 6 April 2025, under its new direct enforcement regime…
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