Consumer Hub

The Digital Markets, Competition and Consumers Act 2024 (DMCCA) fundamentally changes the landscape of consumer law with relevance to all businesses offering products and services to UK consumers.

This is our information hub on the DMCCA and related developments in consumer protection, advertising and marketing.

This page will be continually updated to reflect recent developments.

For support on advice, policies, procedures, training and regulatory defence in this area, sign up for developments or get in touch.

 

Latest developments

2026
UK and EU Sanitary and Phytosanitary Agreement (SPS)
UK and EU Sanitary and Phytosanitary Agreement (SPS)

Back in May 2025, the UK and EU agreed to…
Read more

Report into detriment of unsafe products on the UK market
Report into detriment of unsafe products on the UK market

The Office for Product Safety and Standards (“OPSS”) has published…
Read more

ASA ruling on greener heating and insulation products
ASA ruling on greener heating and insulation products

The Advertising Standards Authority (“ASA”) upheld a complaint against a…
Read more

OPSS launch public awareness campaigns
OPSS launch public awareness campaigns

The Office for Product Safety and Standards (“OPSS”) has started…
Read more

Food supplements ad claimed as “food-grown” misleading
Food supplements ad claimed as “food-grown” misleading

The Advertising Standards Authority (“ASA”) ruled that a poster marketing…
Read more

CMA launches pricing campaign with Pointless star
CMA launches pricing campaign with Pointless star

The Competition and Markets Authority (“CMA”) has launched its ‘Clear…
Read more

ASA rule on transport government body
ASA rule on transport government body

The Advertising Standards Authority (ASA) has ruled that Transport for…
Read more

CMA fines Euro Car Parks for failure to comply with notice
CMA fines Euro Car Parks for failure to comply with notice

The Competition and Markets Authority (CMA) issued its first penalty…
Read more

ASA ruling against movie studio
ASA ruling against movie studio

The Advertising Standards Authority (ASA) have ruled that The c…
Read more

ASA ruling against package holiday provider
ASA ruling against package holiday provider

The Advertising Standards Authority (ASA) have upheld a complaint against…
Read more

CMA address direct consumer enforcement 9 months on
CMA address direct consumer enforcement 9 months on

The Competition and Markets Authority (CMA) has indicated what businesses…
Read more

CMA updated guidance on unregulated legal services
CMA updated guidance on unregulated legal services

The Competition Markets Authority (CMA) have updated its guidance for…
Read more

ASA ruling against airline
ASA ruling against airline

The Advertising Standards Authority (ASA) have upheld a complaint against…
Read more

ASA ruling against airline
ASA ruling against airline

The Advertising Standards Authority (ASA) have upheld a complaint against easyJet…
Read more

ASA ruling against food business
ASA ruling against food business

The Advertising Standards Authority (ASA) has ruled that Whitworths Ltd…
Read more

ASA ruling against accident claims management company
ASA ruling against accident claims management company

The Advertising Standards Authority (ASA) has upheld that an accident…
Read more

ASA ruling against network provider
ASA ruling against network provider

The Advertising Standards Authority (ASA) has ruled that network provider,…
Read more

Junk food ads curbed in move to protect children’s wellbeing
Junk food ads curbed in move to protect children’s wellbeing

From 5 January 2026, all advertisements for less healthy food…
Read more

ASA ruling against train operating company
ASA ruling against train operating company

The Advertising Standards Authority (ASA) has upheld that a website…
Read more

2025
Supermarket Apologises for Breaking Pricing Rules
Supermarket Apologises for Breaking Pricing Rules

Supermarket Asda has issued an apology after failing to include legally required information on the…
Read more

ASA Ruling Against Supplement Company
ASA Ruling Against Supplement Company

The Advertising Standards Authority (ASA) has upheld that an advertisement published by Healthbio Ltd…
Read more

CAP confirms new legal restrictions for advertising food and drink
CAP confirms new legal restrictions for advertising food and drink

Following the conclusion of the consultation on the implementation of the…
Read more

ASA Ruling Against Luxury Clothing Retailer
ASA Ruling Against Luxury Clothing Retailer

The Advertising Standards Authority (ASA) has ruled that retailer, Lacoste E-commerce t/a…
Read more

ASA Ruling Against Popular Clothing Retailer
ASA Ruling Against Popular Clothing Retailer

The Advertising Standards Authority (ASA) has ruled that clothing retailer, Nike…
Read more

ASA publishes report on environmental claims made by travel agents
ASA publishes report on environmental claims made by travel agents

The Advertising Standards Authority (ASA) has published a snapshot report on how…
Read more

ASA Ruling in Crackdown on Availability of Advertised Hotel Prices
ASA Ruling in Crackdown on Availability of Advertised Hotel Prices

The Advertising Standards Authority (ASA) has ruled that hotel company…
Read more

ASA Upholds Complaint Against Hotel Booking Site
ASA Upholds Complaint Against Hotel Booking Site

The Advertising Standards Authority (ASA) upheld a complaint made against…
Read more

New Legislation in Relation to ‘Consumer Savings Schemes’
New Legislation in Relation to ‘Consumer Savings Schemes’

The Digital Markets, Competition and Consumers Act (DMCCA) has introduced…
Read more

ASA and CAP have Published their Annual Report
ASA and CAP have Published their Annual Report

The Advertising Standards Authority (ASA) and The Committee of Advertising…
Read more

CMA Publishes Final Guidance on Price Transparency
CMA Publishes Final Guidance on Price Transparency

The Competition and Markets Authority (CMA) has published guidance for…
Read more

CMA announces investigations into eight businesses
CMA announces investigations into eight businesses

The Competition and Markets Authority (CMA) has announced that it…
Read more

Drip pricing ad about glasses complaint upheld by ASA
Drip pricing ad about glasses complaint upheld by ASA

The Advertising Standards Authority (‘ASA’) upheld three complaints made against…
Read more

LED facemask complaint upheld for making medicinal claims
LED facemask complaint upheld for making medicinal claims

The Advertising Standards Authority (ASA) upheld a complaint made against…
Read more

ASA complaint against travel booking company upheld
ASA complaint against travel booking company upheld

The Advertising Standards Authority (ASA) upheld a complaint against travel…
Read more

Complaint against online betting ad not upheld by ASA
Complaint against online betting ad not upheld by ASA

The Advertising Standards Authority (ASA) did not uphold the complaint…
Read more

ASA publish its mid-year report for 2025
ASA publish its mid-year report for 2025

The Advertising Standards Authority (‘ASA’) has published its 2025 mid-year…
Read more

Guidance for Traders on Pricing Practices updated by Trading Standards
Guidance for Traders on Pricing Practices updated by Trading Standards

Guidance for Traders on Pricing Practices was originally produced in…
Read more

UK Government calls for evidence on tobacco and vape legislation
UK Government calls for evidence on tobacco and vape legislation

The UK Government has opened a ‘call for evidence’ by…
Read more

ASA ruling against beauty brand for making medicinal claims
ASA ruling against beauty brand for making medicinal claims

The Advertising Standards Authority (‘ASA’) upheld a complaint against Sweet…
Read more

ASA ruling against betting company William Hill
ASA ruling against betting company William Hill

The Advertising Standards Authority (‘ASA’) upheld a complaint against WHG…
Read more

Consumer Minister backs CTSI Approved Code Scheme in tackling consumer detriment
Consumer Minister backs CTSI Approved Code Scheme in tackling consumer detriment

The Minister (Kate Dearden) joined representatives from the Approved Code…
Read more

Introduction of the Organic Production (Amendment) Regulations 2025
Introduction of the Organic Production (Amendment) Regulations 2025

These Regulations extend the deadlines for the use of non-organic…
Read more

ASA ruling against Betway
ASA ruling against Betway

A YouTube advert for Betway received a complaint challenging whether…
Read more

CMA trial about ‘urgency claims’ confirmed for June 2026
CMA trial about ‘urgency claims’ confirmed for June 2026

Back in November 2022, the Competition and Markets (CMA) opened…
Read more

ASA rules Red Tractor ad is misleading
ASA rules Red Tractor ad is misleading

A TV ad for the Red Tractor Scheme (a standards…
Read more

Updated guidance on gambling advertising regarding young people
Updated guidance on gambling advertising regarding young people

The Committee of Advertising Practice (CAP) (which publishes advertising guidance…
Read more

ASA publishes results of AI trial monitoring alcohol advertising compliance
ASA publishes results of AI trial monitoring alcohol advertising compliance

On 9 October 2025, the Advertising Standards Authority (ASA) published…
Read more

Furniture company ad found misleading by ASA
Furniture company ad found misleading by ASA

A furniture company used a countdown timer on its website…
Read more

Regulatory Snapshot

Keep up to date with the changes affecting regulatory law and sign up for our regulatory snapshot newsletter.

> Subscribe Here