Sport, Media and Marketing
Our team advises brands, sponsors and rights holders on the full range of commercial arrangements – from sponsorship deals and naming rights to category partnerships, athlete endorsements, influencer programmes and brand activations linked to major sport events and properties.
We also advise sport organisations, including three Premier League football clubs, on a broad range of legal matters including technology outsourcing and acquisition, commercial contracts, data protection, employment, infrastructure projects and regulatory compliance.
Our media and marketing expertise supports many of the UK’s best-known retailers and consumer brands on brand licensing, endorsements, media-buying, advertising technology and regulatory matters.
Our experience includes:
- Multiple Premier League brand category sponsorship programmes, including stadium advertising inventory, digital media, player appearances/endorsements, hospitality rights and matchday activations
- Multi-year arena naming rights deal covering advertising, broadcast, digital, promotional and hospitality rights
- Brand endorsement arrangements linked to major sporting events including the FIFA Men’s World Cup, Men’s Rugby World Cup, Royal Ascot and professional boxing
- Lead brand sponsorship of ITV’s Saturday Night Takeaway and Britain’s Got Talent
- Brand category sponsorship of ITV’s Love Island
- Multiple influencer and brand ambassador arrangements for clients including Abbott Lyon, Cloud Nine, MOSS, The Gym King and Wren Kitchens
- Multi-year, multi-channel outsourced media-buying arrangements for leading retailers including Oak Furnitureland and Wren Kitchens
- Training Premier League clubs in relation to health and safety, infrastructure procurement, and green book compliance
- Major infrastructure investments including hotel, entertainment and leisure facilities, and stadium and pitch renovation programme
