Consumer Hub

The Digital Markets, Competition and Consumers Act 2024 (DMCCA) fundamentally changes the landscape of consumer law with relevance to all businesses offering products and services to UK consumers.

This is our information hub on the DMCCA and related developments in consumer protection, advertising and marketing.

This page will be continually updated to reflect recent developments.

For support on advice, policies, procedures, training and regulatory defence in this area, sign up for developments or get in touch.

 

Latest developments

2026
ASA ruling on e-commerce deal of the day site
ASA ruling on e-commerce deal of the day site

The Advertising Standards Authority (ASA) upheld a complaint that a promotion was administered unfairly.…
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ASA ruling on furniture company
ASA ruling on furniture company

The Advertising Standards Authority (ASA) has ruled that DUSK (Retail) Ltd t/a…
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ASA ruling on a council
ASA ruling on a council

The Advertising Standards Authority (ASA) upheld a complaint that a digital poster was…
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ASA ruling on online betting platform
ASA ruling on online betting platform

The Advertising Standards Authority (ASA) upheld a complaint that an advertisement for a…
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ASA ruling on influencer advertisement
ASA ruling on influencer advertisement

The Advertising Standards Authority (ASA) upheld a complaint that an advertisement posted on…
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ASA ruling on weight-loss and wellness provider
ASA ruling on weight-loss and wellness provider

The Advertising Standards Authority (ASA) has ruled that Menwell Ltd t/a Voy has breached…
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ASA ruling on high street department store
ASA ruling on high street department store

This Advertising Standards Authority (ASA) upheld a complaint that John Lewis plc had breached…
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ASA ruling on online department store
ASA ruling on online department store

The Advertising Standards Authority (ASA) has ruled against DBZ Marketplace Online Ltd…
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New crime force announced to tackle high-street crime
New crime force announced to tackle high-street crime

The National Crime Agency (NCA) has announced a new law enforcement response to…
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ASA ruling on Agriculture and Horticulture Development Board
ASA ruling on Agriculture and Horticulture Development Board

This Advertising Standards Authority (ASA) upheld a complaint that the…
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ASA ruling on jewellery retailer
ASA ruling on jewellery retailer

The Advertising Standards Authority has ruled that Novita Diamonds Ltd t/a Novita…
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ASA ruling on Continuing Professional Development accreditation service
ASA ruling on Continuing Professional Development accreditation service

The Advertising Standards Authority is currently investigating companies offering CPD (Continuing Professional Development) accreditation…
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ASA ruling on food supplement company
ASA ruling on food supplement company

The Advertising Standards Authority (ASA) ruled against GLP-1 Pro Ltd in relation…
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ASA ruling on Dance App
ASA ruling on Dance App

The Advertising Standards Authority has ruled that Gismart Ltd t/a Dancebit breached the CAP code by claiming…
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Less Healthy Products Guidance
Less Healthy Products Guidance

The Advertising Standards Authority (ASA) has published guidance on the new ASA…
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ASA ruling on hair care advertisement
ASA ruling on hair care advertisement

The Advertising Standards Authority (ASA) ruled against L’Oréal (UK) Ltd…
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CMA reflects on its launch of direct consumer enforcement under the DMCC Act
CMA reflects on its launch of direct consumer enforcement under the DMCC Act

Last April, the Competition and Markets Authority (CMA) launched its…
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CMA fined the AA £4.2m and ordered customer refunds of £760k for breaches of new consumer law
CMA fined the AA £4.2m and ordered customer refunds of £760k for breaches of new consumer law

The Competition and Markets Authority (CMA) has issued its first financial penalty…
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ASA and CAP Publish 2025 Annual Report
ASA and CAP Publish 2025 Annual Report

The Advertising Standards Authority (ASA) and Committees of Advertising Practice…
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Green energy advertising reminder by ASA
Green energy advertising reminder by ASA

The ASA issued a reminder to green‑home advertisers to make sure their…
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ASA Ruling on weight-loss service adverts
ASA Ruling on weight-loss service adverts

The ASA ruled against Juniper Technologies UK Ltd after investigating…
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Price Marking (Amendment) Order Comes into Force
Price Marking (Amendment) Order Comes into Force

The amended price marking order, aiming to provide greater clarity to…
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Government Announces Major Reform of Product Safety Laws
Government Announces Major Reform of Product Safety Laws

The Government today set out a consultation on new measures to…
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Five Companies Under CMA Investigation
Five Companies Under CMA Investigation

The Competition and Markets Authority (CMA) has launched consumer law…
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HFSS Regulations Come into Force in Wales
HFSS Regulations Come into Force in Wales

The regulations restricting the location and promotion of products that are high…
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CMA Increases Monitoring of Fuel Prices
CMA Increases Monitoring of Fuel Prices

The Competition and Markets Authority (“CMA”) has announced its plans…
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CMA Responds to DBT’s Consultation on Refining the UK’s Competition Regime
CMA Responds to DBT’s Consultation on Refining the UK’s Competition Regime

The Competition and Markets Authority (“CMA”) has published its response to…
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UK and EU Sanitary and Phytosanitary Agreement (SPS)
UK and EU Sanitary and Phytosanitary Agreement (SPS)

Back in May 2025, the UK and EU agreed to…
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Report into detriment of unsafe products on the UK market
Report into detriment of unsafe products on the UK market

The Office for Product Safety and Standards (“OPSS”) has published…
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ASA ruling on greener heating and insulation products
ASA ruling on greener heating and insulation products

The Advertising Standards Authority (“ASA”) upheld a complaint against a…
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OPSS launch public awareness campaigns
OPSS launch public awareness campaigns

The Office for Product Safety and Standards (“OPSS”) has started…
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Food supplements ad claimed as “food-grown” misleading
Food supplements ad claimed as “food-grown” misleading

The Advertising Standards Authority (“ASA”) ruled that a poster marketing…
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CMA launches pricing campaign with Pointless star
CMA launches pricing campaign with Pointless star

The Competition and Markets Authority (“CMA”) has launched its ‘Clear…
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ASA rule on transport government body
ASA rule on transport government body

The Advertising Standards Authority (ASA) has ruled that Transport for…
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CMA fines Euro Car Parks for failure to comply with notice
CMA fines Euro Car Parks for failure to comply with notice

The Competition and Markets Authority (CMA) issued its first penalty…
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ASA ruling against movie studio
ASA ruling against movie studio

The Advertising Standards Authority (ASA) have ruled that The c…
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ASA ruling against package holiday provider
ASA ruling against package holiday provider

The Advertising Standards Authority (ASA) have upheld a complaint against…
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CMA address direct consumer enforcement 9 months on
CMA address direct consumer enforcement 9 months on

The Competition and Markets Authority (CMA) has indicated what businesses…
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CMA updated guidance on unregulated legal services
CMA updated guidance on unregulated legal services

The Competition Markets Authority (CMA) have updated its guidance for…
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ASA ruling against airline
ASA ruling against airline

The Advertising Standards Authority (ASA) have upheld a complaint against easyJet…
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ASA ruling against airline
ASA ruling against airline

The Advertising Standards Authority (ASA) have upheld a complaint against…
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ASA ruling against food business
ASA ruling against food business

The Advertising Standards Authority (ASA) has ruled that Whitworths Ltd…
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ASA ruling against accident claims management company
ASA ruling against accident claims management company

The Advertising Standards Authority (ASA) has upheld that an accident…
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ASA ruling against network provider
ASA ruling against network provider

The Advertising Standards Authority (ASA) has ruled that network provider,…
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Junk food ads curbed in move to protect children’s wellbeing
Junk food ads curbed in move to protect children’s wellbeing

From 5 January 2026, all advertisements for less healthy food…
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ASA ruling against train operating company
ASA ruling against train operating company

The Advertising Standards Authority (ASA) has upheld that a website…
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2025
Supermarket Apologises for Breaking Pricing Rules
Supermarket Apologises for Breaking Pricing Rules

Supermarket Asda has issued an apology after failing to include legally required information on the…
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ASA Ruling Against Supplement Company
ASA Ruling Against Supplement Company

The Advertising Standards Authority (ASA) has upheld that an advertisement published by Healthbio Ltd…
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CAP confirms new legal restrictions for advertising food and drink
CAP confirms new legal restrictions for advertising food and drink

Following the conclusion of the consultation on the implementation of the…
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ASA Ruling Against Luxury Clothing Retailer
ASA Ruling Against Luxury Clothing Retailer

The Advertising Standards Authority (ASA) has ruled that retailer, Lacoste E-commerce t/a…
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