DMCCA Hub

This is our information hub on the Digital Markets, Competition and Consumers Act (DMCCA) and related developments in consumer protection, advertising and marketing.

The DMCCA fundamentally changes the landscape of consumer law with relevance to all businesses offering products or services to UK consumers.

This page will be continually updated to reflect developments in this space.

2025

April 4

CMA publish new rules on direct enforcement

From 6 April 2025, under its new direct enforcement regime…
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April 4

CMA finalise and publish guidance on unfair commercial practices

In anticipation of the 6 April 2025 in force date…
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April 6

DMCCA consumer protection provisions come into force

On 6 April 2025, Part 4 of the DMCCA came…
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April 6

New rules on subscription contracts expected to come into force

If traders have agreements with consumers that require repeat payments…
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April 16

ASA complaint about misleading discounted products

A product page for a set of pans on the…
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April 23

ASA complaint about total holiday cost

A booking webpage for Holiday Gems, www.holidaygems.co.uk featured confirmation details…
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April 30

ASA upheld complaint about compostable coffee pods

A paid-for search ad for Dualit coffee bags stated “Dualit…
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April 30

CMA’s 4Ps for digital markets enforcement published

The CMA has published guidance on how it intends to…
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May 9

ASA publish report on influencer ads transparency

The Advertising Standards Authority has published a report considering whether…
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May 14

Companies reported to still be using misleading claims despite ‘misleading’ rulings

On 14 May 2025, Unearthed, Greenpeace’s investigative journalism unit, produced…
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October 1

Price Marking Order amendments

The Price Marking Order 2004 has been amended and the…
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