Consumer Hub

The Digital Markets, Competition and Consumers Act 2024 (DMCCA) fundamentally changes the landscape of consumer law with relevance to all businesses offering products and services to UK consumers.

This is our information hub on the DMCCA and related developments in consumer protection, advertising and marketing.

This page will be continually updated to reflect recent developments.

For support on advice, policies, procedures, training and regulatory defence in this area, sign up for developments or get in touch.

 

Latest developments

2025
Government to delay HFSS advertising to January 2026
Government to delay HFSS advertising to January 2026

The UK Government announced that it has decided to delay…
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Companies reported to still be using misleading claims despite ‘misleading’ rulings
Companies reported to still be using misleading claims despite ‘misleading’ rulings

On 14 May 2025, Unearthed, Greenpeace’s investigative journalism unit, produced…
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ASA publish report on influencer ads transparency
ASA publish report on influencer ads transparency

The Advertising Standards Authority has published a report considering whether…
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ASA upheld complaint about compostable coffee pods
ASA upheld complaint about compostable coffee pods

A paid-for search ad for Dualit coffee bags stated “Dualit…
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CMA’s 4Ps for digital markets enforcement published
CMA’s 4Ps for digital markets enforcement published

The CMA has published guidance on how it intends to…
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ASA complaint about total holiday cost
ASA complaint about total holiday cost

A booking webpage for Holiday Gems, www.holidaygems.co.uk featured confirmation details…
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ASA complaint about misleading discounted products
ASA complaint about misleading discounted products

A product page for a set of pans on the…
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CMA’s consumer law enforcement priorities and finalised guidance for businesses
CMA’s consumer law enforcement priorities and finalised guidance for businesses

The CMA has now published its “approach to consumer protection”…
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New rules on subscription contracts expected to come into force
New rules on subscription contracts expected to come into force

If traders have agreements with consumers that require repeat payments…
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DMCCA consumer protection provisions come into force
DMCCA consumer protection provisions come into force

On 6 April 2025, Part 4 of the DMCCA came…
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CMA finalise and publish guidance on unfair commercial practices
CMA finalise and publish guidance on unfair commercial practices

In anticipation of the 6 April 2025 in force date…
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CMA publish new rules on direct enforcement
CMA publish new rules on direct enforcement

From 6 April 2025, under its new direct enforcement regime…
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