Gordons Advises Lunio On $15m Series A Funding And $5m Debt Funding

Friday 30th September 2022

Gordons has advised Lunio, a leading digital ad protection solution against fake users and malicious bots, on securing $15m in Series A funding and a $5m secured venture debt facility.

A team led by the firm’s head of emerging companies, Amy Pierechod, and head of banking, Ben Roden, advised Lunio.

This latest funding round was led by venture capital fund Smedvig Capital and included participation from senior leaders in the advertising-technology space from companies including Google and Warner.

The secured venture debt facility was provided by Mars Growth Capital.

The funds raised will help Lunio accelerate the development of its technology while supporting further expansion into the EMEA and North American markets.

Founded in 2018, Lunio delivers a money-saving tool to help marketers regain control over their digital advertising budgets. By using a combination of big data and cybersecurity best practices to identify and block fraudulent and invalid traffic at the source, Lunio helps clients improve their return on ad spend across digital channels.

Neil Andrew, founder and CEO of Lunio, commented on the funding: “To have raised the largest Series A round in the digital ad fraud space to date is a strong validation of the fraud prevention platform we have developed and its success.

“This funding allows us to open up significant opportunities for Lunio to gain market share and scale.”

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