Gordons advises Ello Group on £16.5m HSBC financing
Wednesday 1st July 2026
Gordons has advised rewards and loyalty platform provider Ello Group on securing a £16.5m revolving credit facility from HSBC to underpin the group’s growth plans and day-to-day operations.
The Huddersfield-based company was advised by Gordons in what is the first time the firm has been instructed to act for the business.
Ello Group provides rewards and loyalty programmes including Tastecard, Gourmet Society, Coffee Club and Vue Pass.
A team from Gordons led by banking partner Ben Roden, supported by solicitor Gresa Bakolli, acted on behalf of Ello Group.
The facility will support Ello Group as it looks to evolve under the ownership of Dragonpass, the global travel and lifestyle rewards platform which acquired the business at the end of last year.
Matt Peters, chief financial officer at Ello Group, said: “This is an important step for Ello Group as we continue to support our growth plans under Dragonpass ownership.
“Gordons was a great partner to work with throughout the transaction, providing trusted advice and support to help ensure the process ran smoothly from start to finish.
“I’d also like to personally thank Ben, Gresa and the wider Gordons team for their support and guidance throughout the process.”
In addition to loyalty programmes, Ello Group also helps brands build customer engagement and affinity across dining, coffee, pizza delivery, cinema and days out.
Ben Roden commented: “Ello Group is the leading brand in the dining rewards and loyalty space, partnered with many household names throughout the UK and beyond.
“This financing provides a platform for Ello Group as it continues to enhance its offering and strengthen customer engagement capabilities and deliver greater value to customers, alongside the support of Dragonpass.
“It’s been great to work with the Ello Group team on this, and we’re thankful to them for putting their trust in us to guide them through what is a key transaction for the business.
“We look forward to continuing to help Ello Group navigate this new chapter and the opportunities ahead.”
Find out more about Gordons’ banking & finance service here.
