Gordons advises G3 Vehicle Auctions on sale to America’s Auto Auction

Gordons has advised the shareholders of G3 Vehicle Auctions on the company’s acquisition by America’s Auto Auction.

The acquisition establishes America Auto Auction’s first footprint outside the United States, and includes G3’s two high-performing locations in Castleford and Bedford.

A multi-disciplinary team from the firm led by corporate partner Duncan Firman advised on the deal. This included lawyers Andrew Moore and Daniel Callaghan (corporate), Rachel Thompson (commercial property) and Mike Patterson (employment).

America’s Auto Auction said it selected G3 for its strong reputation, rapid growth and ability to modernise the remarketing experience through a seamless blend of digital and physical platforms.

Founded in 2009 by Matt Dale and Amanda Holtby, G3 has spent more than 15 years redefining vehicle remarketing in the UK.

Known for its customer-first approach, transparent buying process and market-leading technology, G3 has become one of the country’s most trusted auction providers for vendors and dealers alike.

Commenting on the deal, G3’s joint founder Matt Dale said: “Amanda and I are extremely grateful to the team at Gordons for their invaluable advice and support on the sale of G3.

“Gordons have a deep understanding of the automotive sector and, as G3’s longstanding legal advisers, our business. This knowledge, coupled with their proactive and diligent approach, has been instrumental to the successful completion of the transaction.”

G3’s Castleford location, which opened in 2021, handles approximately 50,000 vehicles annually and hosts multiple sales each week.

The Bedford site further expands G3’s national reach, processing approximately 30,000 vehicles annually while offering a 14-acre facility that increases accessibility for dealers and vendors across the south of the UK.

Gordons’ Duncan Firman added: “We have worked with G3 since its incorporation back in 2009, supporting the business on a broad range of matters as part of its impressive growth journey.

“Our work with G3 over the years and on the sale to America’s Auto Auction are great examples of what makes Gordons different – our ability to build and maintain long-term relationships built on trust and authenticity.

“We wish G3 all the best for its next chapter under its new ownership.”

G3’s operating model features daily sales segmented by price point, giving dealers access to more curated inventory.

Through its integrated marketplace, the company remarkets a wide range of vehicles, including cars of all models and conditions, vans and light commercial vehicles, motorbikes, wheelchair-access vehicles, and non-runners.

Chuck Tapp, CEO of America’s Auto Auction, commented: “Entering the UK market is a defining moment for our company, and there was only one way we wanted to do it, with a partner that is already setting the standard.

“G3 has built something truly differentiated in how they serve customers and evolve the auction experience. That made this the right first step internationally. We are not here to change what is working. We are here to invest in it, support it, and help take it even further.”

For more information on Gordons’ motor trade specialism click here