Government to delay HFSS advertising to January 2026
Monday 4th August 2025
The UK Government announced that it has decided to delay the advertising restrictions on HFSS products (foods high in fat, salt or sugar) from October 2025 to January 2026 to allow industry more time to prepare for the changes.
Businesses will not be able to advertise foods which are high in fats, sugar or salt on TV on-demand or online. These restrictions include a 9pm watershed for TV and on-demand services, and a ban on paid-for online advertising of HFSS products. These measures aim to curb childhood obesity by reducing exposure to unhealthy food marketing.