Gordons advises Monster Pet Supplies on its new venture with Waitrose

Gordons has advised Monster Pet Supplies on arrangements for the white labelling of Waitrose’s dedicated pet products website, a first amongst major grocery retailers. Waitrosepet.com will stock more than 60 own-brand lines and provide expert advice and product information on pet food, alongside a telephone advice service.

Charlie Smith, solicitor in Gordons’ commercial contracts team, advised Monster on the deal and commented, “This is an exciting development for Gordons’ retail client Monster Pet Supplies and I’m delighted to have advised Monster on its contract with Waitrose.”