Christmas adverts 2016: How much are John Lewis and Burberry spending on your favourite ads and why?
Tuesday 15th November 2016
In a recent article for The Independent, retail partner Andy Brian comments on the battle between the UK’s top retailers for this years’ Christmas advertising campaigns. It is reported that companies will spend an estimated £5.6bn on marketing in the run-up to Christmas, which is £300m more than in 2015.
Andy says “All eyes will be on John Lewis again this year, but I’m personally keen to see what the big four supermarkets do, especially as they continue to feel the pressure of value brands such as Aldi, Lidl and Iceland – who are no strangers to expensive advertising campaigns themselves.”
Click here to read the full article in The Independent.
If you would like to discuss this article in further detail, please contact Andy Brian on 0113 227 0354 or at andy.brian@gordonsllp.com.