Gordons advises Chinese retailer Bosideng on Tottenham Hotspur commercial partnership

Friday 26th July 2013

Gordons corporate and commercial partner Andy Brian has advised Chinese men’s clothing retailer Bosideng on a two-year commercial partnership with English Premier League football club Tottenham Hotspur

The deal sees Bosideng London become the club’s official formal menswear partner for the next two seasons. The partnership will see the retailer provide formal wear from its latest collection for the club’s first team, management and board members. Bosideng will also benefit from a presence across the club’s official website and social media channels.

Tottenham Hotspur will also benefit from Bosideng’s strength in the Chinese market, where the two businesses will work together to grow the club’s presence in the country.

Wayne Zhu, CEO of Bosideng UK, said: “We needed to conclude the partnership agreement accurately and at pace. Andy helped us achieve those objectives by focusing quickly on the important issues and securing key contractual terms for us.

“The partnership with Tottenham Hotspur Football Club is a key part of Bosideng London’s strategy to establish a brand platform within the UK and Europe. I am delighted and excited by our association with such a world famous partner, and I am positive this will be a long and fruitful relationship.”

Commenting on the deal, Andy said: “Bosideng and Tottenham were keen to get the legal agreements concluded quickly so the deal could be announced before Spurs left for their pre-season tour of Hong Kong.

“It represents a great strategic move by Bosideng whilst also providing Tottenham with an ideal opportunity for enhanced exposure in China. It is a mutually beneficial relationship and one which I am sure will be a success for both parties.”