Black Friday deals: worth the fuss or marketing gimmick?

Saturday 28th November 2015

In an article for The Telegraph, retail partner Andy Brian comments on the growing consensus amongst retailers that Black Friday is unprofitable and unsustainable.

Andy said: “For many it seems the net benefits of Black Friday simply do not justify the extra pressure on the business.”

Research undertaken by Gordons said that 86% of retailers questioned would reduce or end their participation in the pre-Christmas promotion this year.

Click here to read the full article in The Telegraph.