Sale of energy drinks to under 16s to be banned in England

From April 2027, the sale of high-caffeine energy drinks to under 16s will be banned in England. Subject to parliamentary approval, the ban will apply in retail stores, vending machines, and online via food delivery platforms.

The government estimates that approximately 100,000 children in England drink high-caffeine energy drinks daily. Evidence highlights strong correlation between children living in more deprived areas and households and consuming energy drinks.

Evidence also suggests that the consumption of high-caffeine energy drinks can negatively impact children’s physical and mental health and education.

Consultation with businesses, public health organisations, enforcement bodies, and members of the public has shown strong support behind the proposed ban.

Details of the ban are as follows:

• Under 16s will be banned from purchasing drinks containing more than 150mg of caffeine per litre.
• The ban does not include tea or coffee.
• It will cover sales in all retail settings to close loopholes including via websites and online.
• Business-to-business sales will be excluded.

Penalties for non-compliance include fines of up to £2,500 with retailers directly responsible for ensuring that drinks covered by the ban are not sold to under 16s.

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