CMA address direct consumer enforcement 9 months on

The Competition and Markets Authority (CMA) has indicated what businesses should expect in the coming months. They have explained that we should expect to see:

• Updates on the live cases.  
• More utilisation of the CMA’s enforcement powers. 
• Continued monitoring of compliance by utilising AI 

The CMA also highlights that it has launched a consultation on the refreshed unfair contract terms guidance. The deadline of this consultation is 19 March 2026. Businesses can contribute their views on the draft guidance by emailing: consumerguidance@cma.gov.uk.