ASA and CAP have Published their Annual Report
Friday 28th November 2025
The Advertising Standards Authority (ASA) and The Committee of Advertising Practice (CAP) have Published their 2024 Report.
- 33,903 ads were withdrawn or amended.
- There was a 10x increase in the number of ads processed in 2024 in comparison to 2023 as a result of ASA and CAP’s new AI toolkit.
- 777,321 pieces of advice and training were delivered to businesses.
- 59% of their activity was preventative/proactive.
- High levels of compliance demonstrated following airline rulings. Of 140,000 ads monitored in April 2024, only five were found to be non-compliant.
- Of 82,657 occasions when an ad was served in the media, 133 related to age-restricted ads mistargeted a child or neutral avatar.
- ASA investigated eight separate drug and alcohol rehabilitation services as a result of misleading ads.
- Commissioned three ad related projects to increase understanding of the concerns people had surrounding ads.